Wayward Fishing

For The Love Of Fishing

The idea for Wayward Fishing was born from my love of fishing and the many things it brings to my life. As an avid consumer of fishing tackle, I’ve seen firsthand the waste created by the industry and felt that we could do better. The tackle industry, which profits from the ocean and our waterways, should be a stronger advocate for their protection, actively seeking to leave as little impact as possible. Since I didn’t see anyone embracing the better practices I envisioned, I decided to take matters into my own hands and give it a go myself.

THIS ISN'T AS EASY AS I THOUGHT

IN THE BEGINNING

I first had the idea of making lures out of recycled plastic several years ago after having gone on a trip where I lost . I did some preliminary research and even bought a few bits and pieces, but ultimately, I gave up on the project. Fast forward a few years, and after becoming a dad, I was inspired to give it another shot. The idea of creating something better for the ocean—something my children could one day be proud of—motivated me to revisit the concept and push forward with the goal of making sustainable lures a reality.

WAYWARD IS BORN

THE BOTTLE ROCKET

The Bottle Rocket (now known as the Bottle Rocket 155) was the first lure that showed real promise in my journey toward creating sustainable fishing tackle. As I delved into working with recycled plastic, I began to understand the manufacturing techniques and possibilities that came with it. It soon became clear that I had the foundation for a functional and effective lure but still needed some refining. It was at this point I decided to see if anyone else might be interested in the idea and thus Wayward Fishing was born in July of 2023.

STILL LEARNING

WAYWARD TODAY

Although Wayward now has several successful lures I am still constantly learning about how to better refine my processes

FOR THE LOVE OF FISHING

WHERE ARE WE HEADED

Although using recycled plastic in lure manufacturing is the primary focus for Wayward Fishing right now, the future holds exciting possibilities. I plan to expand the lure range, but I also want to explore other innovative ways to manufacture tackle with a better environmental outcome. This could include using more sustainable materials, improving production efficiency, or even developing new biodegradable options. While these efforts may present challenges, such as higher production costs or material limitations, the long-term environmental benefits and potential to lead by example in the industry make it a direction worth pursuing.