DON'T SACRIFICE PERFORMANCE FOR SUSTAINABILITY

MADE FROM 100% RECYCLED PLASTIC

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MADE FROM 100% RECYCLED PLASTIC

All of our lures are made from 100% recycled HDPE plastic, keeping waste out of landfills and giving discarded materials a second life. By using recycled plastic, we're also reducing the need for new resources, ensuring that every lure contributes to a more sustainable future for our oceans.

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CLEAN LEDGE CONTEST

Your purchase helps fund the Clean Ledge Contest, an initiative that rewards anglers for cleaning up their local fishing spots. To enter, simply snap a photo of the trash you've picked up while fishing and you'll be entered into the monthly draw for a chance to win Wayward Lures. It's our way of giving back to the ocean while recognizing those who do the right thing.

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PROUDLY MADE IN AUSTRALIA

All Wayward lures are not only designed and tested in Australia for our unique conditions but are also proudly made here. From the initial concept to prototyping and final production, every step happens in a small workshop in Adelaide, South Australia. Crafted with care, each lure reflects my commitment to Australian-made quality, all while keeping the ocean in mind.

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50KG

OF PLASTIC RECYCLED

Thats more than 620 2L milk jugs or close to 25,000 plastic lids that have been diverted from landfill and upcycled into lures.

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PLASTIC FREE PACKAGING

What our gear comes packaged in is often a big source of waste. Split rings in plastic bags inside of another plastic bag or lures in plastic boxes. At Wayward Fishing, we're committed to reducing waste in every aspect of our business, including packaging. When you receive your lures they will be wrapped in paper and wax sealed and all shipping materials will be plastic free. Although there stillis waste, the hope is that this waste won't stick around very long before decomposing.